Created by Ganz, Webkinz are plush toys that come with a secret code that allows your pet to come to life online at Webkinz.com
Webkinz, Ganz Studios
01 / Entertainment
02 / Education
03 / Fun
Experience: As the in-house social media marketing manager at Ganz Studio’s head office, I spearheaded large-scale marketing campaigns in collaboration with an outstanding team of marketers based in Toronto, Ontario.
My role involved strategizing, developing comprehensive digital content plans, and leading online communications.
I served as a key cross-functional point of contact among various department stakeholders for all social media activities.
I was the project leader for numerous social media marketing initiatives, notably for product launches and partnership campaigns with renowned musician Nikki Yanofsky and esteemed organizations like the Susan G. Komen Foundation.
My innovative strategies included forming alliances with influential parent blogger networks, significantly boosting the promotion of new physical toy releases and digital games. Additionally, I produced engaging behind-the-scenes videos for family audiences, one of which achieved over 77,000 views on YouTube. Our blogger network launches secured top trending positions on targeted hashtags during marekting events.
